GetLenses, Confetti, Vente‑Privee expand overseas

GetLenses, a UK-based online retailer of contact lenses, chose to expand to Italy with the launch of an Italian website, GetLenses.it. The Italian-language site is priced in euros, offers a free local customer support telephone number, and adheres to Italy’s ecommerce regulations—for example, unlike the UK, Italian customers do not need to provide a prescription in order to buy contact lenses online. To promote the new site, GetLenses is running a pay-per-click campaign and is set to embark on an affiliate marketing programme. The company is fulfilling Italian orders from its main delivery hub in York.

To gain a foothold in the UK, Dublin-headquartered WeddingsOnline, an online community and supplier directory of wedding dresses, venues, photographers, bands and videos, acquired a 25 percent stake in wedding-supplies website Confetti. The deal sees WeddingsOnline directors Peter Bryans and Robert Truesdale sit on the Confetti board and will allow the Irish business to reach the UK wedding market—estimated to be ten times larger than in Ireland. It will also see Confetti’s online shop opened up to Irish customers and as a result will create 20 new roles at Confetti, predominantly in sales.

At an even greater international level, secret-sales website Vente-Privee has announced its entry into the US market through a partnership with American Express. The joint venture opens up Vente-Privee to Amex’s 40 million members and sees the French company cross the Atlantic for the first time. Vente-Privee has 13 million members in seven European countries. In 2010 it had sales of £823.6 million, a rise of 15 percent on the previous year. The American site will launch by the end of 2011.

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